Website usability tests are interesting because they pertain to a number of different concepts that are gathered together under the general title of a website usability test. According to a Toronto web design firm, there are a number of different usability tests around. Most of the time, when a website usability test is referenced, people are usually talking about paying people in order to use the website and determine a number of things about it. However, according to the same Toronto web design firm, since many people that are starting a website do not have a whole lot of money, the concept of a website usability test becomes one of volunteers that check the website out and give their opinion on a number of different things. What exactly do website usability tests look at? Read on to find out!
Ease and Difficulty: The ease and difficulty of a number of things that are related to the website are evaluated during a website usability test. Firstly, you will want to know what users generally find easy to do and what they generally find difficult to do. For example, if you have a specific task that you really want users to do (sign up for a mailing list, for example), then what you are going to need to find out is whether that task is easy for users to do. This is important, because the whole face of your business might rest on that one task and if it happens to be difficult for average users to accomplish, then you are going to need to seriously think about changing the task in order to make it easier.
Impression: Another thing that you usually want to discover through the use of website usability tests is how the tester actually feels about the website. Do they trust the information on the website, or does the information contained on it make them feel stupid? If so, then you might want to change the content of some of your website pages in order to change that impression, since most people do not like to feel like they are stupid. However, if your website evokes very positive feelings in users, then you know you’ve done a great job with the content and the layout and that you can probably keep everything as it is for now.
Parts Fit Together: Any website, or most websites, has at least one connecting part. Mini-sites, for example, have a link that connects people from the sales page to the ordering page at minimum and they might even have a few more links that connect users to things like frequently asked questions, user agreement, terms and conditions and a number of other things. When it comes right down to it, when the parts fit together, that actually increases both the ease of use of the website and the impression that the user gets from a website and that is why making sure that all of the pages are accessible in a logical and easy-to-use manner, all of the multimedia works and there are no broken pictures will do a lot to make sure that the website usability test gives you a lot of good information.